Warhammer Online has an interesting article for guilds looking for advancement in the Warhammer universe. The article goes into detail about ranks and rewards and more. See what we're talking about:

This week's Guild Highlights feature is Guild Advancement. In Warhammer Online, a guild is not just a group of like-minded players; it's an entity in itself capable of gaining experience and moving up through the ranks with the aid of its members. Guild Experience Points (GXP) are earned through the actions and accomplishments of the guild's members. Guild experience points are the equivalent of character experience points. As specific thresholds of prestige points have been accumulated, the guild advances to the next Guild Rank.

Here are a few examples of how your guild will earn experience within Warhammer Online: Age of Reckoning:

* Standard Guild Experience is rewarded each time a guild member receives standard experience by accomplishing goals within the game including:

o Defeating opponents (both NPCs and in RvR)
o Acquiring Tome Unlocks
o Completing Public Quest
o Completing PvE quests
o Participating in RvR Scenarios
o Completing RvR Quests

* RvR Keep Ownership Guild Experience is rewarded to a guild over time for maintaining ownership of an RvR keep.
* Battlefield Objective Ownership Bonus: While a guild possesses a claimed Battlefield Objective, a bonus is applied to all guild experience gains throughout the battlefields of WAR.

Not only do you earn bragging rights for your guild via Advancement, you also gain access to a number of exciting guild features as your guild becomes more and more prestigious. Attaining new guild levels unlocks guild advancement rewards such as customizable guild heraldry, guild cloaks, guild Standards, and guild tactics.

Rank Granted Advancement Rewards are awarded automatically when a guild attains the appropriate guild rank. When a granted advancement reward is awarded the guild is informed of the reward with a guild-wide chat notification and the notification is logged in the Guild News Log.

Some of the exciting things your guild will unlock as it levels up include:

# The ability to access a guild vault
# Additional guild vault space
# The ability to create a custom guild heraldry
# Guild cloaks
# Guild Standards template
# Guild Standard tactics slots
# Guild Standard trophy slot
# Guild Standard trophies
# Guild tactics points (used to purchase guild tactics)

Want more information? We like to keep with the trends these days and leave you in suspense; most of the items above will be revealed in Guild Highlights issues to be published here on the Herald in coming weeks. Stay tuned!

There is also a guild spotlight showing off the Tomb Raiders. Check it all out at the link above.